saw a 17% increase from the second quarter of 2023 to the third quarter, rising from 115,000 to 134,000 across Google Play. By Trishla Ostwal . On Thursday at 8 a. View Trishla Ostwal’s professional profile on LinkedIn. November 3, 2023. Last week, a trade group representing major publishers including The New York Times, National Public Radio, News Corp. A bipartisan bill to give Americans more control over their data has. The French privacy watchdog, Commission nationale. Recommended articles Popular Now. Google’s latest attempt to embed generative artificial intelligence tools into its ad products have some marketers skeptical about the level of transparency they will receive. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. By Trishla Ostwal . 125 billion) antitrust fine by a top European court after the regulators found major violations in how the tech giant. Trishla Ostwal was a fall 2021 science writing intern. No one likes an uninvited guest showing up at a private party and snooping on every conversation. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. Exclusive: BuzzFeed Inc. Crain’s is spotlighting women in the business and nonprofit worlds who are mapping out bold moves, taking big risks and making decisions of real consequence for their. Utah becomes the first state to have laws on the books to regulate kids’ usage of social media. The policy. as Montana and Tennessee became the latest to pass comprehensive legislation. The Supreme Court’s decision to overturn Roe v. Now, numbers are emerging on how environmentally beneficial AI is. Recommended articles Popular Now. Coca-Cola has rolled out its third generative AI initiative of the year, this time as part of a global holiday campaign. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. Angel Reese Is Taking Her Game to the Next Level—and Bringing Brands With. Meta finds itself in the crosshairs of a class-action lawsuit for allegedly building a secret workaround to Apple’s 2021 App Tracking Transparency (ATT) system, allowing it. By Trishla Ostwal Adobe, one of the world’s largest creative software providers, has made its intentions clear its by integrating artificial intelligence into its products in recent months. Announces Strategic. The fifth week of the U. Getty Images. By Trishla Ostwal . lawmakers and stakeholders are discussing the finer details of a proposed federal privacy law showing there is momentum on a long-promised effort to give people more control. Trishla Ostwal 3w Report this post Report Report. 12:00 PM - 1:00 PM . Period tracking app Flo launched an Anonymous Mode that lets people use the app without linking it to their name, email address or IP address, as a direct response to privacy. Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. Increasingly, brands are touting their green creds in order to curry favor with consumers trying to make more sustainable choices. Trishla Ostwal 1mo Edited Report this post The fifth week of the U. By Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. com; Trishla is an Adweek staff reporter covering tech policy. Trishla Ostwal is a recent graduate of Columbia University School of Journalism. By Trishla Ostwal . Exclusive: BuzzFeed Inc. Trishla Ostwal 2w Report this post Report Report. Adweek. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. com. Shore decided to join the National Aeronautics and Space Administration. “I wasn’t what they were looking for. —Trishla Ostwal. Recommended articles Popular Now. com; Trishla is an Adweek staff reporter covering tech policy. Meta Platforms Inc. more. trishla. S. By Trishla Ostwal . Trishla Ostwal’s Post Trishla Ostwal 1d Report this post Report Report. By Trishla Ostwal . trishla. Recommended articles Popular Now. Trishla Ostwal is a recent graduate of Columbia University School of Journalism. ostwal@adweek. Here are four ways you can promote a company anniversary. Recommended articles Popular Now. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. By Trishla Ostwal The trend of using cinema ads as a performance marketing channel is gaining traction among advertisers, especially for brands like Monster. There, she wrote a wide range of stories on everything from the. Back Submit. Trishla Ostwal. Olivia Morley. Recommended articles Popular Now. trishla. ostwal@adweek. R. saw a 17% increase from the second quarter of 2023 to the third quarter, rising from 115,000 to 134,000 across Google Play. S. com; Trishla is an Adweek staff reporter covering tech policy. com; Trishla is an Adweek staff reporter covering tech policy. 125 billion (€4. When Mike Sotelo, vice president of digital content and experience at ad agency Alma, experimented with OpenAI’s generative artificial intelligence tool GPT-3 in Spanish. By Trishla Ostwal . ostwal@adweek. The Coco-Cola Company By Trishla Ostwal Coca-Cola has rolled out its third generative AI initiative of the year, this time as part of a global holiday campaign. ostwal@adweek. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. By Trishla Ostwal . A report from non-profit Mozilla finds certain operating systems control browser choice by using convoluted processes to nudge consumers to use their own browsers, rather than allowing them to choose freely. Trishla Ostwal. Trishla Ostwal 3w Report this post The constellation of Web3 may have lost its charm within adland, however, Raja Rajamannar welcomes the cooling of vanity NFTs in favor of utility NFTs. This was nearly three years [email protected]@adweek. By Trishla Ostwal. By Trishla Ostwal Mobile app WeAre8—which launches in the U. The most relevant issues in the order for marketers are deepfakes, data privacy and AI in the workplace. By Trishla Ostwal . This comes as an initiative to provide. The ruling sets a precedent for content creators. By Trishla Ostwal . By Trishla Ostwal . This year started on a musical note for Mastercard with the launch of the Mastercard Artist Accelerator in April, a Web3-based program supporting emerging artists. Follow. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. Fox Sports Broadcasters Get Team Jackets in Comedic NFL Campaign. By Trishla Ostwal . In the coming weeks, Google plans to launch tools that highlight local and regional journalism covering political campaigns and races. Google antitrust trial marked a climactic moment Monday as Google boss Sundar Pichai took the stand defending the search engine’s market dominance. trishla. Recommended articles Popular Now. Journalist and photographer based in New York. The hype surrounding Meta’s shiny new platform has met an awkward reality. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. It was May of 2018, spring was becoming summer, and Kinjal Shah was prepared to leave her home in Boston and move to San Francisco. Trishla Ostwal 1y Edited Life is interesting when it comes around in a full circle. By Trishla Ostwal . trishla. By Trishla Ostwal . trishla. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. com; Trishla is an Adweek staff reporter covering tech policy. There has been an increase of 72% in requests from people to companies to modify or delete their data over a year, according to a report by privacy management company [email protected]; Trishla is an Adweek staff reporter covering tech policy. DoubleVerify, the ad-tech company that helps shield advertisers from fraud, is launching a new measurement currency as an alternative to the third-party cookie. Recommended articles Popular Now. Recommended articles Popular Now. Although brands and publishers are building on their first-party data capabilities, the industry is largely unprepared for the signal loss that’s to come with the tightening. The Skims and NBA Partnership Is a Masterclass in Brand Repositioning. For her beat, Ostwal focuses primarily on big tech, reporting on privacy and security, antitrust,. Trishla is Adweek's tech policy reporter covering big tech through the lens of privacy and security, data protection, regulation, antitrust and more. By Trishla Ostwal [email protected] Ostwal is a recent graduate of Columbia University School of Journalism. Recommended articles Popular Now. By Trishla Ostwal . The Markup Hottest in Tech. com; Trishla is an Adweek staff reporter covering tech policy. com; Trishla is an Adweek staff reporter covering tech policy. By Stephen Lepitak & Trishla Ostwal . trishla. S. The $24 billion funding through RAD partnership by de Blasio is unrealistic according to Fight for NYCHA, a collective of tenants, activists, artists, and housing advocates who oppose RAD. S. trishla. Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. By Trishla Ostwal. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. By Trishla Ostwal December 6, 2021. Journalist and photographer based in New [email protected] Trishla Ostwal. By Trishla Ostwal. Recommended articles Popular Now. The bill—the farthest a federal privacy bill has gone—marks a collective effort to regulate ad tech. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. com; Trishla is an Adweek staff reporter covering tech policy. com; Trishla is an Adweek staff reporter covering tech policy. 1. Forrester’s 2024 Predictions: AI Underpins Agencies’ Shifting. Trishla Ostwal is a recent graduate of Columbia University School of Journalism. By Trishla Ostwal . Trishla is Adweek's tech policy reporter covering big tech through the lens of privacy and security, data protection, regulation,. Brands yet to explore gen AI are confronted with a knowledge gap and. 8, advertising is at full throttle. Recommended articles Popular Now. Recommended articles Popular Now. Staying abreast with the smorgasbord of gen AI tools in the market is one challenge. Having accepted the position as an associate. Twitter is taking advertiser concerns about brand safety more seriously. For all marketer excitement about the capabilities of data clean rooms, there has been a growing misconception that the data within them is automatically privacy safe. com; Trishla is an Adweek staff reporter covering tech policy. There has been an increase of 72% in requests from people to companies to modify or delete their data over a year, according to a report by privacy management company DataGrail. Recommended articles Popular Now. The Markup Hottest in Tech. By Trishla Ostwal Ruffled by the industry’s lobbying efforts to weaken legislative privacy laws, D. ’s health and beauty retailer, Boots, has partnered with data platform InfoSum to help it target audiences in privacy-safe ways across the platform’s media ecosystem. Hoping to cement its lead in the artificial intelligence-powered platform race, Snapchat launched its latest generative AI selfie feature, Dreams,. By Trishla Ostwal. To keep advertisers happy, the company plans. In its annual report issued last Thursday, the social. By Trishla Ostwal. com; Trishla is an Adweek staff reporter covering tech policy. Google. S. Recommended articles Popular Now. A potential shift by MSFT from a GPT-powered model to an internal technology might hinder the tech giant's standing in the AI race, proving advantageous to rival Google. By Trishla Ostwal. ostwal@adweek. Trishla Ostwal reposted this Report this post Adweek 1,370,946 followers 7h Edited The hype surrounding Meta’s shiny new platform has met an awkward reality. Coca-Cola has rolled out its third generative AI initiative of the year, this time as part of a global holiday campaign. Regional As seen in: Adweek, Medium, Flipboard, The. By Trishla Ostwal . Support science literacy this Giving Tuesday. trishla. com; Trishla is an Adweek staff reporter covering tech policy. Failing to include early voters in audience segment targeting could have led to nearly $1. By Trishla Ostwal. Its ad model lets. By Trishla Ostwal . By Trishla Ostwal . Recommended articles Popular Now. More than 95,000 people reported about $770. trishla. Simplify by Adding [email protected] Ostwal 3w Report this post Report Report. Docu filmmaker from Mumbai, India. By Trishla Ostwal. ostwal@adweek. Find Trishla Ostwal's email address, contact information, LinkedIn, Twitter, other social media and more. Docu filmmaker from Mumbai, India. Recommended articles Popular Now. S. ET. , Converse claimed its handle, marking its entry on the [email protected] Ostwal Tech Policy Reporter, Adweek Trishla is Adweek's tech policy reporter covering big tech through the lens of privacy and security, data protection, regulation,. By Trishla Ostwal . @_oliviamorley; olivia. Recommended articles Popular Now. They are also known as northern and southern lights. In a new proposed settlement, the online liquor company Drizly plans to settle with the Federal Trade Commission (FTC) over a data breach that exposed the information of 2. Blog; Public Relations Reporter Q&A Series: A Quick Chat with Yahoo Finance’s Alexandra Canal. com; Trishla is an Adweek staff reporter covering tech policy. By Mark Stenberg. There, she wrote a wide range of stories on everything from the psychological impact of evictions to lead exposure in New York City to migration. com; Trishla is an Adweek staff reporter covering tech policy. S, U. Monisha Dey. Podcast Producer of the Year, Best Storytelling Podcast. By Trishla Ostwal . trishla. Recommended articles Popular Now. Back Submit. She will leave in the fall but will. Eighteen of them had vague. Recommended articles Popular [email protected]. By Trishla Ostwal . K. trishla. trishla. com; Trishla is an Adweek staff reporter covering tech policy. ostwal@adweek. The bill—introduced earlier. com; Trishla is an Adweek staff reporter covering tech policy. ostwal@adweek. Follow. trishla. Mobile and desktop ad-block rates are experiencing a gradual uptick, increasing by 11% in 2023 from 2021, according to ad-filtering tech firm Eyeo and its 2023 Ad-Filtering Report. Uber was a company in transition when Ruby Zefo began her tenure at the company in August 2018. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. Meta’s Facebook has agreed to pay $90 million to settle a decade-old class-action privacy lawsuit over the tracking of users’ internet activity even if they logged out [email protected]. By Trishla Ostwal . By Trishla Ostwal In its NewFronts presentation today, Snap announced a slew of new ad solutions for marketers available across the platform, alongside content partnership opportunities for brands. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. By Trishla Ostwal. By Trishla Ostwal & Catherine Perloff . (She/Her) Tech Policy Reporter, Adweek. @trishlaostwal; trishla. MSNBC’s Nicolle Wallace Welcomes Her 2nd. Adobe is ramping up its commitment to generative AI, releasing a slew of new tools within its Firefly suite, whose products have generated more than 3 billion images since March. In addition to the looming demise of the cookie, myriad incoming state privacy laws will be a challenge for advertisers. Trishla Ostwal. Oreo maker Mondelez International was among the first global brands to pull ads off X (formerly known as Twitter) last year after Elon Musk acquired the social media site. By Trishla Ostwal . This week, Texas became the 10th state—and the fifth state this year—to pass a consumer privacy bill that gives the state’s residents more control over their data. The already fraught relationship between tech giants and news publishers is getting more complex, thanks to generative artificial intelligence, which is busy upending the media. In addition to the looming demise of the cookie, myriad incoming state privacy laws will be a challenge for advertisers. m. By Trishla Ostwal . S District Court Judge William Pauley III to accept Fight For NYCHA as a third. Nike Names New CMO to Help Write Its Next Chapter; Angel Reese Is Taking Her. Marketer response to Meta reportedly building its own decentralized Twitter clone app this summer is tepid, three industry leads told Adweek. But Sara Moorthy has been working in the industry long enough to see it. As privacy regulations proliferate, companies are looking at how privacy can become integral in the design of products and systems. The proposal appears to be moving. By Trishla Ostwal. There, she wrote a wide range of stories on everything from the psychological impact of evictions to lead exposure in New York City to migration. Instead, the agency’s presentation focused on brand storytelling and Black voices and creators. Google antitrust trial has cast a glaring spotlight on the revenue-sharing deal between Google and Apple-worth a reported. A couple weeks back, PAN Team Media sat down on a Friday afternoon to chat with Adweek tech policy reporter Trishla Ostwal. Why Swifties Should Be More Than Just A Target Audience to Brands. Ahead of the 2024 elections, Microsoft-owned ad-tech firm Xandr will no longer allow political ads to run on its platform, according to an email obtained by Adweek. ostwal@adweek. By Trishla Ostwal . Amid the flurry of generative AI developments, Adweek’s weekly AI roundup captures the latest news, regulatory proceedings, and business developments revolving around. trishla. Trishla previously worked in digital advertising and social media analytics and switched to journalism to. Uber was a company in transition when Ruby Zefo began her tenure at the company in August 2018. NWSL Strikes Unprecedented $240 Million 4-Year TV Rights Deal. and 6. After a 32-year run, Microsoft’s chief marketing officer Chris Capossela is stepping down, as this “new era of AI is upon us,” according to a message to employees from. ostwal@adweek. For her beat, Ostwal focuses primarily on big tech, reporting on privacy and security, antitrust, data protection and regulations. com; Trishla is an Adweek staff reporter covering tech policy. Indeed’s revenue comes from employer sign-ups. The. Announces Strategic. While Game of Thrones fans are still (impatiently) waiting for George R. Trishla Ostwal. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal & Catherine Perloff . Trishla previously worked in digital advertising and social media analytics and switched to journalism to. By Trishla Ostwal . By Trishla Ostwal . Currently doing grad school things at Columbia Journalism School. Monisha Dey. S. By Trishla Ostwal . Newsmax Names Sharla McBride a Co-Host of Wake Up America. MSNBC’s Nicolle Wallace Welcomes Her 2nd Child; Apple’s Holiday Ad Is a. Podcast of the Year, Best TV and Streaming Podcast. As regulatory pressure continues to mount on tech firms, the Interactive Advertising Bureau (IAB) has named Lartease Tiffith as its executive vice president for public. Shaped by their unique experiences growing up in what many see as a marginalized community, several; South Asian Americans jumped into the City Council race to get a seat in office and become a voice…Trishla Ostwal. @trishlaostwal; [email protected] Trishla Ostwal . By Trishla Ostwal. Recommended articles Popular Now. By Trishla Ostwal . Politics, Technology. Uber was a company in transition when Ruby Zefo, its first chief privacy officer, began her tenure at the company in August 2018. The Federal Trade Commission hosted a public forum today regarding its Advanced Notice of Proposed Rulemaking (ANPR) on “commercial surveillance and data security. By Trishla Ostwal . Recommended articles Popular Now. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . Trishla Ostwal 1w Report this post 🚨 According to industry execs, the 5% figure is viewed as rather conservative, and the actual inflation rate during search auctions can exceed. By Trishla Ostwal . trishla. Beyond the Twitter thread from head of sales Chris Riedy at Cannes Lions, the platform has initiated a. —Trishla Ostwal. By Trishla Ostwal . Exclusive: BuzzFeed Inc. 23, over 30 small and medium media outlets in Australia stopped publishing news for 24 hours, protesting against Meta’s failure to pay publishers for the. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered [email protected]. com; Trishla is an Adweek staff reporter covering tech policy. The Open App Markets Act could potentially become a law this year. Trishla Ostwal/Meta. com; Trishla is an Adweek staff reporter covering tech policy. A new study shows that Tangier Island could be lost to rising sea levels sooner than previously realized, Trishla Ostwal reported in “Time is running out to save Virginia’s Tangier Island. Programmatic Data Clean Rooms Are Gaining Pace but Scalability Remains the Hurdle Privacy and scalability are hurdles in data clean room adoption Illustration by Gabby. Meta Platforms Inc. Trishla Ostwal 1w Report this post 🚨 According to industry execs, the 5% figure is viewed as rather conservative, and the actual inflation rate during search auctions can exceed 100%. By Trishla Ostwal A report from non-profit Mozilla finds certain operating systems control browser choice by using convoluted processes to nudge consumers to use their own browsers, rather than. com; Trishla is an Adweek staff reporter covering tech policy. , Converse claimed its handle, marking its entry on the Twitter. Follow. Recommended articles Popular Now. Follow. Read More. Meta is launching a new ad format called promotional ads to make it easier for shoppers to find deals from retail brands. Recommended articles Popular Now. By Trishla Ostwal. Forrester’s 2024 Predictions: AI Underpins Agencies’ Shifting. By Trishla Ostwal . trishla. By Trishla Ostwal . Recommended articles Popular Now. com; Trishla is an Adweek staff reporter covering tech policy. The FCC has asked Apple and Google to remove TikTok from their app stores. Today, the French data watchdog ruled data transfer by Google Analytics, the web analytics service by Google that tracks and reports website traffic, as illegal and unsafe. The Sustainable Production Technologies Marketers Can Start Using Now . -based nonprofit the Electronic Privacy Information Center (EPIC), is pushing. Against the backdrop of this. The most relevant issues in the order for marketers are deepfakes, data privacy and AI in the workplace. v. Trishla Ostwal’s Post Trishla Ostwal 16h Edited Report this post This just in: With GenAI marketing tools on Google Cloud, introduced by Typeface and GrowthLoop, marketers can rapidly generate. Built on the combined capabilities of GPT-4 and Dall-E 2, within. By Trishla Ostwal. By Trishla Ostwal . The changes have different requirements for ads based on region. By Mark Stenberg & Trishla Ostwal . As seen in: Adweek, Medium, Flipboard, The Epoch Times, Science News, NewsBreak, Science News for Students. By Trishla Ostwal . By Trishla Ostwal. By Trishla Ostwal.